Cookie Policy

Last Updated: June 4, 2026

1. Introduction

Welcome to East Coast Wings (referred to as "we," "us," or "our"). This Cookie Policy applies to our website eastcoast-cafe.rest and explains in detail how we use cookies and similar technologies when you visit our site.

By continuing to browse and use our website, you acknowledge that you have read and understood this Cookie Policy. If you do not agree to our use of cookies, you can adjust your browser settings accordingly or refrain from using our website. Please note that disabling certain cookies may affect the functionality of our site.

This policy should be read alongside our Privacy Policy and Terms of Service, which provide additional information about how we collect and process your personal data in compliance with applicable United States law, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better user experience, and to provide reporting information.

Cookies set by the website owner — in this case, East Coast Wings — are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (such as advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit our website for the first time, a cookie file is downloaded to your device. The next time you visit our site using the same device, the server checks whether a cookie is stored on your device. If a cookie exists, the server reads the information stored in it. This allows the website to recognize returning visitors, remember your preferences, and tailor the experience to your needs.

Cookies typically contain the following information:

  • The name of the server the cookie was sent from
  • The lifetime of the cookie (how long it will remain on your device)
  • A randomly generated unique number used to identify your browser
  • Preferences or settings data specific to your browsing session

2.2 Similar Technologies

In addition to cookies, we may also use other similar tracking technologies, including:

  • Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that allow us to determine whether you have performed specific actions.
  • Local Storage: A feature of your web browser that allows websites to store larger amounts of data on your device.
  • Session Storage: Similar to local storage but data is cleared when the browser session ends.
  • JavaScript Tags: Small pieces of code that enable certain features and analytics tracking on our website.

3. Types of Cookies We Use

East Coast Wings uses four main categories of cookies on our website. Below is a detailed explanation of each type:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you have asked for cannot be provided.

These cookies do not store any personally identifiable information and are not used for marketing purposes.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

We use Google Analytics to collect and analyze website traffic data. Google Analytics uses cookies to track user interactions on our website. The data collected includes pages visited, time spent on site, geographic location (country/city level), device type, and referring websites. This information helps us understand how our visitors use our website and improve our services accordingly.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. Functional cookies help us remember your preferences, such as your location, language settings, and display preferences, so we can provide you with a more personalized experience on subsequent visits.

3.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

We use Google Ads conversion tracking and remarketing features to measure the effectiveness of our advertising campaigns and to show relevant ads to users who have previously visited our website.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on eastcoast-cafe.rest, including their names, purposes, types, and durations:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users on a shorter-term basis. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limits the collection of data on high-traffic sites. Analytics 1 minute
_gat_gtag_UA_XXXXXXXX Google Analytics Used to throttle request rate when using Google Tag Manager. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. Advertising 3 months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Advertising 3 months
cookieconsent_status East Coast Wings Stores the user's cookie consent preference to avoid showing the consent banner on every visit. Essential 1 year
PHPSESSID East Coast Wings Preserves user session state across page requests. Essential for website functionality such as online ordering and form submissions. Essential Session
cart_session East Coast Wings Stores information about items added to the online ordering cart during your visit. Functional Session
user_preferences East Coast Wings Remembers user display preferences such as location, language settings, and favorite menu items for a personalized experience. Functional 6 months
_dc_gtm_UA-XXXXXXXX Google Tag Manager Used by Google Tag Manager to load other tags and scripts on the website. Analytics 1 minute
NID Google Registers a unique ID to remember your preferences and other information, such as preferred language, number of search results shown, and activation of the Google SafeSearch filter. Advertising 6 months

5. How Long Do Cookies Last?

Cookies can remain on your device for different lengths of time depending on their type:

  • Session Cookies: These are temporary cookies that are deleted automatically when you close your browser. They are used to ensure your browsing session is secure and to enable the features of our website during your visit.
  • Persistent Cookies: These cookies remain on your device for a set period of time specified in the cookie, or until you delete them manually. They are activated each time you visit the website that created that particular cookie.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:

6.1 Browser Settings

Most web browsers allow you to manage your cookie preferences through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. The methods for doing this vary from browser to browser. Please note that if you block cookies, you may not be able to use all the features of our website.

Here are links to cookie management instructions for the most popular browsers:

6.2 Opt-Out Tools for Specific Services

You can also opt out of tracking by specific third-party services using the tools provided by those companies:

Google Analytics Opt-Out

To prevent Google Analytics from collecting and using your data, you can install the Google Analytics Opt-out Browser Add-on. This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) to stop sending information to Google Analytics.

Google Analytics Opt-Out Add-on

Google Ads Opt-Out

You can manage your Google Ads preferences and opt out of personalized advertising by visiting Google's Ad Settings page:

Google Ad Settings

Facebook / Meta Opt-Out

You can manage your Facebook advertising preferences and opt out of interest-based ads by visiting your Facebook Ad Preferences:

Facebook Ad Preferences

Network Advertising Initiative (NAI) Opt-Out

You can opt out of interest-based advertising from many online advertising companies through the Network Advertising Initiative's opt-out tool:

NAI Opt-Out Tool

Digital Advertising Alliance (DAA) Opt-Out

You can also use the Digital Advertising Alliance's WebChoices tool to opt out of interest-based advertising:

DAA WebChoices Opt-Out

6.3 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. We will continue to monitor the development of DNT standards and update our practices accordingly.

7. Impact of Disabling Cookies

If you choose to disable or block certain cookies, please be aware that this may impact the functionality and your experience on our website. Specifically:

Cookie Type Impact if Disabled
Essential Cookies The website may not function properly. Online ordering, form submissions, and secure sessions may be unavailable or unreliable.
Analytics Cookies We will be unable to collect data about how visitors use our website, which affects our ability to improve our services and user experience.
Functional Cookies Your preferences (such as location, language, or saved items) will not be remembered between visits, requiring you to re-enter this information each time.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may also see the same ads more frequently.

8. Cookies and Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided personal information through cookies on our website, please contact us using the details provided below.

9. Your Rights Under U.S. Law

Depending on your state of residence, you may have certain rights regarding your personal data, including data collected through cookies. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights:

  • Right to Know: The right to know what personal information we collect, use, disclose, and sell.
  • Right to Delete: The right to request deletion of personal information we have collected from you.
  • Right to Opt-Out: The right to opt out of the sale or sharing of your personal information.
  • Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.
  • Right to Correct: The right to correct inaccurate personal information we hold about you.
  • Right to Limit Use: The right to limit the use and disclosure of sensitive personal information.

To exercise any of these rights, please contact us using the information provided in Section 11 below.

Additionally, the FTC Act prohibits unfair or deceptive practices in commerce, including deceptive data collection practices. We are committed to maintaining transparent and fair data collection practices in accordance with FTC guidelines.

10. Third-Party Websites and Links

Our website may contain links to third-party websites. Please note that this Cookie Policy applies only to eastcoast-cafe.rest. If you follow a link to another website, that website will have its own cookie policy, and we encourage you to review it. We are not responsible for the privacy practices or the content of third-party websites.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If we make significant changes to this policy, we may also notify you through a prominent notice on our website or, where appropriate, by email.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

East Coast Wings

We aim to respond to all inquiries within 5 to 10 business days. For urgent matters, we recommend reaching out via email for the fastest response.