Privacy Policy

Welcome to East Coast Wings. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website eastcoast-cafe.rest, place orders, interact with our services, or otherwise engage with us. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website and services immediately.

This Privacy Policy applies to all personal information we collect through our website, online ordering platform, in-store interactions, email communications, social media pages, and any other channels through which you engage with East Coast Wings. By accessing or using our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

As a food service business operating in the United States, we comply with applicable federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), the CAN-SPAM Act, and other relevant consumer protection regulations.

1. Who We Are

East Coast Wings is a food service business dedicated to providing high-quality wing dishes and related food items to our valued customers. We operate through our physical location(s) as well as our online platform at eastcoast-cafe.rest.

For any questions, concerns, or requests related to this Privacy Policy, please contact us using the details provided in the Contact Us section at the end of this document.

2. Information We Collect

We collect various types of information to provide you with our food services, improve our platform, and communicate with you effectively. The categories of information we collect include:

2.1 Personal Identification Information

When you create an account, place an order, make a reservation, sign up for our loyalty program, or contact us, we may collect the following personally identifiable information:

• Full name – to address you and fulfill your orders
• Email address – for order confirmations, receipts, and communications
• Phone number – for delivery updates or reservation confirmations
• Billing and shipping address – to process deliveries and payments
• Date of birth – where required for age verification or loyalty program benefits
• Payment information – credit/debit card details or digital wallet identifiers (processed through secure third-party payment processors; we do not store full card numbers)
• Account username and password – for managing your online account

2.2 Order and Transaction Data

Whenever you place an order — whether online, by phone, or in person — we collect information about the transaction, including:

• Items ordered and their quantities
• Special dietary requests or customizations
• Order history and frequency
• Payment method used (type only, not full card details)
• Timestamps and order confirmation numbers
• Delivery instructions and preferred delivery times

2.3 Usage and Behavioral Data

When you interact with our website or mobile platform, we automatically collect certain usage data, including:

• Pages visited and time spent on each page
• Links clicked and navigation paths
• Search queries entered on our website
• Items added to your cart (including abandoned cart data)
• Referral URLs (websites that directed you to us)
• Session duration and frequency of visits

2.4 Device and Technical Information

We automatically collect technical information about the device and browser you use to access our website, such as:

• IP address
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Screen resolution
• Language settings
• Time zone
• Cookie identifiers and session tokens

2.5 Location Data

With your permission, we may collect your approximate or precise geographic location to provide relevant services such as:

• Identifying the nearest East Coast Wings location
• Calculating delivery availability and estimated delivery times
• Personalizing promotions based on your area

You can disable location sharing at any time through your device settings. Note that disabling location data may limit certain features of our service.

2.6 Communications Data

When you contact us via email, phone, or our website contact form, we collect the content of your communications, including inquiries, complaints, feedback, and any attachments you share. We may also record calls for quality assurance purposes, and we will inform you when a call is being recorded.

2.7 Marketing and Preference Data

When you subscribe to our newsletter, loyalty program, or promotional campaigns, we collect information about your marketing preferences, including which emails you open, which links you click, and whether you opt out of specific types of communications.

2.8 User-Generated Content

If you submit reviews, ratings, photos, or other content through our website or any linked social media platforms, we may collect and display that content as part of our service. Please be aware that any content you voluntarily post publicly may be visible to other users.

3. How We Use Your Information

East Coast Wings uses the information we collect for a variety of legitimate business purposes. We will only process your personal data when we have a valid legal basis to do so. Our primary purposes for processing your data include:

3.1 Order Fulfillment and Service Delivery

• Processing and confirming your food orders
• Coordinating deliveries and managing pickup schedules
• Sending order confirmations, receipts, and tracking updates
• Managing returns, refunds, or complaints related to your order
• Administering reservations and catering requests

3.2 Account Management

• Creating and maintaining your user account
• Authenticating your identity when you log in
• Managing your loyalty rewards and point balances
• Enabling saved order preferences and payment methods

3.3 Payment Processing

• Processing payments for orders securely through verified payment processors
• Detecting and preventing fraudulent transactions
• Maintaining financial records for compliance purposes

3.4 Analytics and Service Improvement

• Analyzing website traffic and user behavior to improve our platform
• Understanding which menu items are most popular
• Identifying technical issues and improving website performance
• Conducting market research and internal business analysis
• Testing new features before full rollout

3.5 Marketing and Promotions

• Sending promotional emails about new menu items, special offers, and events
• Personalizing offers and recommendations based on your order history
• Running targeted advertising campaigns through digital platforms
• Managing participation in loyalty programs and contests

You have the right to opt out of marketing communications at any time. Every promotional email we send will include an unsubscribe link, or you may contact us directly at [email protected].

3.6 Legal Compliance and Safety

• Complying with applicable laws, regulations, and legal obligations
• Responding to legal requests, subpoenas, and court orders
• Protecting our rights, property, and the safety of our staff and customers
• Investigating and preventing fraud, abuse, or other illegal activity
• Enforcing our Terms of Service and other agreements

3.7 Customer Support

• Responding to your inquiries and resolving disputes
• Providing assistance with account issues or order problems
• Monitoring and improving the quality of customer service interactions

4. How We Share Your Information

East Coast Wings does not sell your personal information to third parties for their own marketing purposes. However, we do share your information in specific, limited circumstances as described below:

4.1 Service Providers and Business Partners

We work with trusted third-party service providers who assist us in operating our business and delivering services to you. These providers are contractually obligated to protect your data and may only use it for the specific purposes we authorize. Categories of service providers include:

• Payment processors – to securely handle payment transactions
• Delivery platforms – to coordinate food delivery logistics
• Email and SMS marketing platforms – to send promotional communications
• Website hosting and cloud storage providers
• Analytics providers (e.g., Google Analytics) – to analyze website traffic
• Customer support software providers
• Point-of-sale (POS) system vendors

4.2 Legal Authorities and Government Agencies

We may disclose your personal information to law enforcement agencies, courts, regulatory bodies, or other government authorities when we are legally required to do so, or when we believe disclosure is necessary to:

• Comply with a legal obligation, court order, or regulatory requirement
• Protect and defend the legal rights of East Coast Wings
• Prevent or investigate potential wrongdoing in connection with our services
• Protect the safety of our staff, customers, or the public

4.3 Business Transfers

In the event that East Coast Wings undergoes a merger, acquisition, sale of assets, reorganization, or bankruptcy proceeding, your personal information may be transferred to the acquiring entity or successor business. We will provide notice of any such transfer and any changes to this Privacy Policy that may result from it.

4.4 With Your Consent

We may share your information with third parties in ways not described above when we have obtained your explicit consent to do so. You may withdraw your consent at any time by contacting us at [email protected].

4.5 Aggregated and Anonymized Data

We may share aggregated or de-identified information — data that cannot reasonably identify you as an individual — with third parties for research, marketing, analytics, or other purposes. This data does not constitute personal information under applicable law.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (such as web beacons, pixel tags, and local storage) to enhance your browsing experience, analyze site traffic, and deliver personalized content and advertising.

5.1 Types of Cookies We Use

• Essential Cookies: Necessary for the basic operation of our website, including login sessions and shopping cart functionality.
• Performance Cookies: Collect anonymous data about how visitors use our website, helping us improve functionality and content.
• Functional Cookies: Remember your preferences, such as saved addresses and language settings.
• Marketing/Targeting Cookies: Used to deliver relevant advertisements and track the effectiveness of marketing campaigns.

5.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when new cookies are placed. Please note that disabling certain cookies may affect the functionality of our website.

For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy available on our website at eastcoast-cafe.rest.

6. Data Security

East Coast Wings takes the security of your personal information seriously. We implement a variety of technical, administrative, and physical security measures designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

6.1 Security Measures We Employ

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols.
• Payment Security: We comply with Payment Card Industry Data Security Standards (PCI DSS) for the handling of payment information. Full card numbers are never stored on our servers.
• Access Controls: Access to personal information is restricted to authorized personnel on a need-to-know basis. All employees with access to customer data are trained in data privacy and security best practices.
• Secure Data Storage: Personal data is stored in secure, access-controlled environments with regular security audits.
• Two-Factor Authentication: Available for customer accounts and required for administrative access to our systems.
• Regular Security Assessments: We conduct periodic vulnerability assessments and penetration testing on our systems.
• Data Minimization: We only collect data that is necessary for the stated purposes and delete data that is no longer needed.

6.2 Breach Notification

In the event of a data breach that may affect your personal information, we will notify you as required by applicable law. Notification will be provided via email and/or prominent notice on our website within the timeframe mandated by relevant state and federal regulations.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our general data retention periods are as follows:

When your personal information is no longer required, we securely delete or anonymize it in accordance with applicable legal requirements.

8. Your Privacy Rights

Depending on your location and applicable law, you may have a number of rights concerning your personal information. East Coast Wings respects and supports these rights to the fullest extent required by law.

8.1 Rights Available to All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to Deletion: You have the right to request deletion of your personal information, subject to certain legal exceptions.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Opt Out of Marketing: You may unsubscribe from promotional emails at any time using the unsubscribe link in any marketing email or by contacting us directly.

8.2 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have additional rights under the CCPA as amended by the CPRA, including:

• Right to Know: The right to know what personal information we collect, use, disclose, and sell or share.
• Right to Delete: The right to request deletion of personal information we have collected about you, subject to certain exceptions.
• Right to Correct: The right to request correction of inaccurate personal information.
• Right to Opt Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. East Coast Wings does not sell personal information, but you may still submit such a request.
• Right to Limit Use of Sensitive Personal Information: The right to limit our use of sensitive personal information to what is necessary to perform our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you services, charge different prices, or provide a lower quality of service.
• Right to Data Portability: The right to receive your personal information in a portable, machine-readable format.

8.3 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please contact us using one of the following methods:

• Email: [email protected] with the subject line "Privacy Rights Request"
• Website: eastcoast-cafe.rest (via our contact form)

We will verify your identity before processing your request and will respond within 45 days as required under the CCPA/CPRA. In complex cases, we may extend the response period by an additional 45 days with proper notice.

You may designate an authorized agent to make a request on your behalf. We will require written proof of authorization and may still verify your identity directly.

9. Children's Privacy

East Coast Wings does not intentionally market to, solicit, or collect personal information from minors under 18 years of age. If you are under 18, please do not use our website or submit any personal information to us.

If we discover that we have inadvertently collected personal information from a child under the age of 18, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected].

We comply with the Children's Online Privacy Protection Act (COPPA) and do not knowingly collect, use, or disclose personal information from children under the age of 13. For children aged 13–17, parental consent is required before any personal information is collected.

10. International Data Transfers

East Coast Wings is based in the United States and primarily processes personal data within the United States. However, some of our third-party service providers may operate in or transfer data to other countries. If your personal information is transferred internationally, we take steps to ensure that appropriate safeguards are in place to protect your information in accordance with applicable law.

These safeguards may include:

• Standard contractual clauses approved by relevant data protection authorities
• Data processing agreements with international service providers
• Ensuring receiving countries provide adequate levels of data protection

If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your home country. By using our services, you acknowledge and consent to the transfer of your information to the United States.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, or partner services. These external websites operate independently of East Coast Wings and are governed by their own privacy policies. We are not responsible for the content, privacy practices, or security of any third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit. Common third-party services you may encounter through our website include:

• Social media platforms (Facebook, Instagram, Twitter/X)
• Food delivery platforms (DoorDash, Uber Eats, Grubhub)
• Google Maps and location services
• Payment gateways (Stripe, PayPal, Square)

The inclusion of any link does not constitute our endorsement of the linked website or its privacy practices.

12. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals. East Coast Wings does not currently respond to DNT signals differently from standard tracking practices. However, you may manage your tracking preferences through your browser settings and our cookie management tools.

We will continue to monitor the development of DNT standards and will update our practices accordingly.

13. California-Specific Disclosures

If you are a California resident, the following additional disclosures apply pursuant to the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

13.1 Categories of Personal Information Collected

In the past 12 months, East Coast Wings has collected the following categories of personal information:

• Identifiers (name, email address, IP address, account username)
• Customer records information (billing address, phone number, payment method type)
• Commercial information (purchase history, order preferences)
• Internet or other electronic network activity information (browsing behavior, interactions with our website)
• Geolocation data (approximate location for delivery purposes)
• Inferences drawn from personal information to create a profile about preferences

13.2 Business Purposes for Collection

We collect personal information for the business and commercial purposes described in Section 3 of this Privacy Policy, including order fulfillment, marketing, analytics, fraud prevention, and legal compliance.

13.3 "Shine the Light" Disclosure

California Civil Code Section 1798.83 permits California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at [email protected].

14. Filing a Complaint

If you believe that your privacy rights have been violated or that we have handled your personal information in a manner inconsistent with this Privacy Policy or applicable law, we encourage you to contact us first so that we can address your concerns directly.

Contact us at:
Email: [email protected]
Website: eastcoast-cafe.rest

If you are not satisfied with our response, you have the right to escalate your complaint to the relevant data protection or consumer protection authority:

14.1 Federal Complaints (United States)

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws, including privacy-related violations. You may file a complaint at:
  reportfraud.ftc.gov or call 1-877-382-4357

14.2 California Residents

• California Privacy Protection Agency (CPPA): California residents may submit complaints regarding CCPA/CPRA violations to the California Privacy Protection Agency:
  cppa.ca.gov
• California Attorney General: You may also file a consumer complaint with the California Attorney General's Office at:
  oag.ca.gov

15. Changes to This Privacy Policy

East Coast Wings reserves the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or service offerings. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post a notice on our website homepage
• Send an email notification to registered users where required by law

Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing all privacy-related inquiries promptly and transparently.

We aim to respond to all privacy-related inquiries within 15 business days. For requests exercising your legal rights under the CCPA/CPRA, we will respond within the legally mandated timeframe of 45 days, with the possibility of a 45-day extension in complex cases.

Thank you for trusting East Coast Wings with your personal information. We value your privacy and are dedicated to maintaining the highest standards of data protection in everything we do.